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Compliance and accessibility are issues for every company today. WebCheck can be used in a number of ways to ensure that your company website complies with both essential and desirable Internet standards, meeting all of the access needs of our diverse society.
- My website works well - why do I need a WebCheck?
- WebCheck assesses your website on a number of different levels, all of which are concerned with the interface between your company and your customers.
WebCheck may not suggest radical changes to your site but, as often as not, it will suggest a variety of subtle changes. Think of it as maybe turning an 85% effective site into a 100% effective site.
On the other hand, there may be reasons why a site would require a major overhaul. Did you know, for example that an academic study has shown that men and women respond differently to colours, lines, language, tone etc. in websites; so if you're a company making beauty products, let's hope you employed a team of female designers!
- My website has been designed by professionals who know what they are doing - why do I need a WebCheck?
- As good as web design companies can be, they rarely interact directly with your customers. What looks like a fantastic design to a West End design team may appear daunting, confusing or just boring to an ordinary site visitor.
Through detailed research, WebCheck can provide an objective assessment to ensure that the design meets the customer needs. Such vital information is invaluable to the professional web designer.
- I am thinking of moving into e-commerce in the near future and I have no idea about website design - what will a WebCheck do for me?
- The best websites tend to be those where the company concerned has spent a great deal of time with the web design team, because designers cannot work effectively in a vacuum.
Armed with a WebCheck report at the pre-design stage, you can brief a web design company in the knowledge that you are planning a site which will relate directly to your customers' needs.
- There are other web assessment companies around - why should I choose WebCheck over a competitor?
- WebCheck has been developed by professional market researchers, with years of experience in designing survey questions, probing for underlying needs and concerns, interpreting consumer behaviour and attitudes etc.
Web design companies understand the creative process necessary for great design, we understand the creative process necessary for great communication.
- I accept that a market research background is an essential component in website testing - why should I choose WebCheck, rather than another service from another market research company?
- Because WebCheck is run by the research team at RPM Research. For many years, RPM Research has been the leading research company in the music industry, with clients like EMI, Universal, Sony BMG and Warners. Much of RPM's work is concerned with developing the designs of album sleeves and TV album advertising campaigns, working closely with both consumers and designers. It was a small step to extending this creative research process into website design. Albums from the NOW series, Bob Marley's 'Legend', Corinne Bailey Rae's debut, to Kylie's latter-day successes have all evolved from RPM/designer integration. Artist and record company websites have recently benefited from RPM's move into WebCheck.
- I don't like change for the sake of it – why should I need a WebCheck
- Unfortunately, in the world of the Internet, change is a reality which any forward-looking company must acknowledge. Many companies are on the second, third or even fourth incarnation of their website. Web surfers are becoming more sophisticated and demanding – for example, figures suggest that with 97% Flash penetration, what was once a hated technology has now become integral to effective web design. Even 3D visuals are becoming increasingly popular. WebCheck can ensure that your visitors/customers regard your company as being a part of this new technology, rather than lagging behind your competitors. On the other hand, why go down the expensive hi-tech route in your web design if that's not what your customers want?
Frequently asked questions
- My website works well - why do I need a WebCheck?
- My website has been designed by professionals who know what they are doing - why do I need a WebCheck?
- I am thinking of moving into e-commerce in the near future and I have no idea about website design - what will a WebCheck do for me?
- There are other web assessment companies around - why should I choose WebCheck over a competitor?
- I accept that a market research background is an essential component in website testing - why should I choose WebCheck, rather than another service from another market research company?
