RPM Research 2007
ONLINE QUANTITATIVE/QUALITATIVE U.K. & INTERNATIONAL
Background
RPM Research has recently teamed up with a leading database company which owns e-mail addresses of thousands of consumers, both in the U.K. and mainland Europe, all of whom have opted in to be approached to take part in online market research studies.
Using this database, we have recently begun a new form of research, where consumers complete a screening questionnaire (in order for us to hand pick the final sample), prior to completing a quantitative survey online. Streamed media, including music, TV ads etc., can be built into the survey, if required, or home placement of CDRs is also sometimes used. It has proved a very popular technique, especially for on-going research, where a regular health check or monitor is required.
The result is fast, highly cost-effective research.
How It Works
The following describes a typical record company usage of our on-line research; this can easily be adapted for non-artist focused projects.
When an artist has recorded a number of new songs, their relative appeal can be tested amongst our sample. We begin by isolating those people who are in the broad target market (for example, they like modern chart/pop music) and e-mailing them a screening questionnaire to determine whether the artist in question is one who appeals to them.
From the responses, we select around 400 people, from around the UK, and they are sent a questionnaire asking for detailed reactions to a number of questions. Thus, for example, we would ask them to rate up to six individual songs (quantitative element), reasons why the songs do/do not appeal (qualitative element), overall attitudes to the music (qual/quant), appeal of mock-up album sleeves, reactions to possible titles, responses to recent/new videos etc.
Fast & Cost-Effective
The research technique is a more developed and far more reliable form of qualitative/quantitative research than previously available. Nevertheless, the nature of the technique results in significant cost savings relative to other qualitative/quantitative research studies (typically half the cost of commissioning an old-fashioned hall test).
Ring David Lewis or Gary Trueman for further details/exact costings: 0207 537 3030.